Body of Knowledge

  • Body of Knowledge

    The Brand: What is it and How Important is it? Part 6

    - by Joseph Paris

    This article describes and diagnoses the following elements of the Brand Index and how in this new world it can be a significant competitive advantage. The shock wave of change The impact to the brand The importance of brand The ingredients of the brand The strategy to manage it And The analytical ingredients The value to the business model Making the brand a competitive asset Making brand the customer loyalty process The customer case study provides an accurate and compelling insight to the effect of a slipping brand metric and its impact on the enterprise performance. Management becomes a respected…

  • Body of Knowledge

    Avoiding Risk Durning Turbulent Times

    - by Joseph Paris

    Companies frequently fail to conduct thorough background checks and due diligence on their employees and management.  The headlines are filled with stories of corporate officers who exaggerate their business experience and lie about their education.  This negligence on the part of management can lead to embarrassment and potential liability for the corporation.  It is a sound business practice to conduct a thorough due diligence on an individual you may hire or do business with. What is due diligence? It is the process of research and analysis, to identify risk and potential issues in connection with a possible hire, proposed transaction or business. The…

  • Body of Knowledge

    Are You Easily Distracted? – Hello?

    - by Ed Giles

    There are diversions to help us get through our day and work more productively, and there are distractions that keep us from doing our work altogether.  They range from never-ending stories from two colleagues standing at your desk talking to each other (and not you), a barrage of emails, the dog wanting to go out or, in my case, the cat wanting to come in.  The modern workplace can often make it difficult to actually get any work done!  We all have to deal with interruptions and distractions at the office, but the good news is that a few simple time-management techniques can…

  • eNewsletters

    Jan 2009: Operational Excellence: XONITEK eNewsletter

    - by Operational Excellence Society

    Operational Excellence by Design – A cross-disciplinary approach in the pursuit of perfection.  XONITEK Corporation e-Newsletter January 2009 ANNOUNCEMENT We’ve Moved!   XONITEK Corporation has moved it’s offices in Upstate, New York (Binghamton).  The new office is a mere 10 miles away at: 36 Washington Avenue Lower Level Endicott, New York  13760 With the mailing address being: PO Box 87 Endicott, New York  13761   Please update your records. The telephone number for this office (607.771.0465) and fax number (607.724.8384) have remained the same. WORKPLACE Are You Easily Distracted? – Hello? by Edwin Giles We all have to deal with interruptions and distractions at the…

  • Body of Knowledge

    A New Beginning

    - by Joseph Paris

    I am going to call 2008 “The Year of Quicksand”. 2008 started-out relatively strong and at-ease – but this proved deceptive as the observable global heath was hiding the real rot underneath. All it took was one miss-step, and the struggle began. And it seemed that the more we struggled, the deeper we sank – just like quicksand. By any stretch of the imagination, it has been a very tumultuous year. Every day, we are endlessly bombarded with tales of conflict and crisis from every source of media and gossip. It gets to the point where, to some, the news…

  • Body of Knowledge

    Question: How do I Increase My Sales in a Down Economy? Answer: Sell.

    - by Joseph Paris

    I have been reading countless articles, and listening to as many newscasts, that all forecast a dismal Holiday season for retailers. And it seems that every retailer is warning their investors to prepare for the worst: lower overall sales, lower margins, lower same-store sales, etc… The news is grim, as customers reportedly tighten their purse-strings in the face of uncertainty. But it seems that what every retailer that I have recently experienced seems to have forgotten is that they should hire fewer “clerks” and more “salespeople”. I am going to give you a recent experience… In search of Hearth Gloves: I…

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