How to Improve Your Sales Skills, Even If You’re Not a Salesperson

How to Improve Your Sales Skills, Even If You’re Not a Salesperson

Summary.   At some point in your career, even if you’re not in sales, you’re going to have to sell something — whether it’s your idea, your team, or yourself. Here are some strategies for improving your sales skills. Do your homework. Put yourself in the shoes of your customer. Ask: What business problem does he need solved? Plan and…

Don’t Be Arrogant; You Need Your Customers More Than They Need You.

Don’t Be Arrogant; You Need Your Customers More Than They Need You.

Like many consultants, I travel quite a bit and spend a fair bit of time at airports as a result.  And since I live in Germany and my clients are (mostly) in Europe and in the States, my most popular route (once a month on average) is flying United Airlines between Frankfurt (FRA) and Newark…

State of Readiness | Michael F Schein; Author of “The Hype Handbook”

State of Readiness | Michael F Schein; Author of “The Hype Handbook”

Hello and welcome to another episode of “State of Readiness”. My guest today is Michael F. Schein; the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields, and author of the book entitled “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists,…

What’s the Value of a Like?

What’s the Value of a Like?

Summary.   Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene. In a series of experiments, the researchers tested four increasingly…

State of Readiness; David Light – President, Certainty Resources

State of Readiness; David Light – President, Certainty Resources

My guest today is Dave Light, owner of Certainty Resources Limited and author of the book, “The Certainty Principle”. We start this episode by exploring David’s meandering journey and how each opportunity, with some tenacity and focus, led him to the next. But his personal transformational moment, the one that helped him to decide to…