State of Readiness | Michael F Schein; Author of “The Hype Handbook”

State of Readiness | Michael F Schein; Author of “The Hype Handbook”

Hello and welcome to another episode of “State of Readiness”. My guest today is Michael F. Schein; the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields, and author of the book entitled “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists,…

What’s the Value of a Like?

What’s the Value of a Like?

Summary.   Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene. In a series of experiments, the researchers tested four increasingly…

How changing customer behavior should change your growth strategy

How changing customer behavior should change your growth strategy

Consumer behavior is changing dramatically all of the time… … If you don’t plan for the future today, you may find tomorrow’s too late. While the immediate response to COVID-19 seems all-consuming, we still need to think of this pandemic in phases. There’s what we must do “now” to manage business continuity, what we must…

The Outliers Inn; High Performing Sales Organizations

The Outliers Inn; High Performing Sales Organizations

Welcome to Episode 36 of the Outliers Inn – High Performing Sales Organizations with Michael Webb Topic: Joining AntlerBoy and JP today at the Outliers Inn is Michael Webb, President of Sales Performance Consultants.  Michael will share the wisdom he has gained working in sales; from his start at Borroughs Corporation, and Rockwell Automation before founding…

Professional Development and Networking using Social Media

Professional Development and Networking using Social Media

If you are reading this, you probably engage in professional networking on social media.  And if you are like me, you have been engaging for a very long time. The motivation is probably similar to mine.  You want to learn and understand what’s going on in your profession, your industry, your community – and probably…