Facts and Values; The Keys to Operational Excellence in Sales and Marketing

Facts and Values; The Keys to Operational Excellence in Sales and Marketing

The leaders of B2B companies often face a conundrum in sales and marketing. Their products, services, and talented people solve customer problems daily. Their approaches to awareness, conversion, and retention make sense. They’ve tried to improve training, coaching, automation, incentives, and more. Often more than once! And despite many attempts, growth and profitability are unsatisfactory….

State of Readiness | Michael F Schein; Author of “The Hype Handbook”

State of Readiness | Michael F Schein; Author of “The Hype Handbook”

Hello and welcome to another episode of “State of Readiness”. My guest today is Michael F. Schein; the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields, and author of the book entitled “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists,…

What’s the Value of a Like?

What’s the Value of a Like?

Summary.   Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene. In a series of experiments, the researchers tested four increasingly…

How changing customer behavior should change your growth strategy

How changing customer behavior should change your growth strategy

Consumer behavior is changing dramatically all of the time… … If you don’t plan for the future today, you may find tomorrow’s too late. While the immediate response to COVID-19 seems all-consuming, we still need to think of this pandemic in phases. There’s what we must do “now” to manage business continuity, what we must…