Offerings

Certificate Program

We have noticed that business improvement projects follow a predictable pattern. The company initiates a program in an operational unit. Within a short time, it scores easy victories and realizes gains. This justifies deploying additional resources to continue the positive trend. But after the low-hanging fruit is gathered, the program often stalls and disillusionment sets in. The program sputters for time before being abandoned or replaced with a new initiative.

To combat this too-common scenario, the society has developed the Operational Excellence Enterprise Readiness System — a certification program designed to create strategic alignment at all levels of a company while closing gaps and delivering results that are measurable, sustainable and replicable.

The program rests on a foundation of goal setting at the company level and business unit level. As priorities are set, Operational Excellence resources are trained and deployed, building capabilities across business units and capacity across the enterprise.

Internal leaders develop by exercising their knowledge and rising to the challenges of their particular discipline within the broad operational classifications of finance, cost of sales (COS), cost of goods sold (COGS), and general/administrative (G&A). In optimizing the performance of business units, they reinforce the business decision loop and process-execution chains to ensure proper alignment and timely decision-making.

Although certification at the macro level is for the enterprise, program execution at the micro level follows a teacher-scholar model for developing employees, leaders and teams — a model used in multinational organizations and government organizations such as the U.S. Marine Corps, U.S. Navy and U.S. Army. It includes a broad, multi-discipline syllabus designed to increase the business knowledge and workplace performance of employees.

As business units achieve readiness, they are mapped to a simulation model where scenarios are tested before deployment. These simulated events also test the overall enterprise to determine readiness for transformational change.

It is important to understand that individual certification is not the goal, only a means to achieving the higher goal of company certification through the Operational Excellence Enterprise Readiness System. But as the company works toward certification, optional courses can be incorporated in the curriculum to also certify individuals in disciplines such as:

  • Enterprise Value Stream Mapping
  • Six Sigma Master Black Belt
  • Theory of Constraints (TOC) Expert
  • People Skills
  • Certified Coach
  • Creativity Leader
  • Strategic Planning Facilitator

The result is a company that is ready to meet the continuing challenges and opportunities of the marketplace in a sustainable, upward spiral of Operations Excellence.

For a comprehensive overview of the Operational Excellence Enterprise Readiness System curriculum, contact Rick Hulse, our curriculum advisor: richmond.hulse@opexsociety.org

Learning Platform, Integrated Learning & Curriculum

As operational excellence practitioners, it is natural to seek ways to improve ourselves and the value we drive to our colleagues and the companies for which we work. Once we determine our focus, we need to decide what level of knowledge and competency we wish to possess at the conclusion of our training, and, most important, we need to ensure that the method we select for obtaining the knowledge and competency will yield the expected results.

Remember, there is no universally recognized governing body for certifications in the disciplines of Lean Six Sigma or any other dimension of operational excellence nor is there a recognized standard for curriculum or other metrics.  There are a lot of “certification mills” out there that will offer a “certification” for little cash and little effort. Don’t be duped into engaging one of those.

That said, the OpEx Society has developed the Operational Excellence Enterprise Readiness System, whose objective is to establish performance programs within and across an enterprise, with a focus on optimized systems and not just processes or trained individuals, such that the end result is that the enterprise as a whole becomes a high-performance organization.

Learning Platform

A broad range of training by means of various learning platforms are available to prospective operational excellence trainees. From webinars, seminars and conferences, to on-the job training and classroom training; these are some of the most popular approaches for corporate training and education. It is important to be aware of the pros and cons of each, and the comparative value that should be expected by the company.

With webinars, learning is the least costly and most convenient method of learning, but what you will learn is greatly limited. Attending seminars and conferences hold the significant benefit of interfacing with peers one-on-one, however, as is the case with webinars, you should expect to be listening to sales pitches if the event is free.

Assuming the on-the-job-training program is well developed and structured. However, the content is usually very vertical content, meaning you learn the job but not the context, the how and not the why. With classroom training, while the trainee receives a much broader and deeper understanding of a subject, the cons are likely to entail an investment requirement on the part of the trainee and the risk of non-credible instructors.

Taking this into consideration, the ideal learning platform would be one which blends several methods into one, designed in such a way that the trainee avoids the cons of one by absorbing the pros of all…

Integrated Learning

The OpEx Excellence Enterprise Readiness System incorporates an integrated (blended) learning program which melds several content delivery methods (learning platforms) including webinars, self-directed study, classroom training, and one-on one mentoring and coaching.

Teaching the theory on the subject of Lean Six Sigma, for instance, is delivered in the form of instruction given in live lectures via the Internet, online self-study presentations and videos, and offline readings and exercises from select textbooks serving as additional structured materials. The trainee gains experience and wisdom by leveraging the theoretical content into a practical application with the support of a knowledgeable coach.

Because it is far better to leverage an integrated learning model that separately teaches the theory and the practical, this practical application of the materials are being learned on a project that is of benefit to the company with the face-to face support of the assigned coach and mentor.

The blended learning method can also be described as a movement toward integrated lessons helping trainees make connections across curricula.

Curriculum

When considering investment requirements, it’s important to consider factors that lie beyond the direct cost and methods of the program. We must also consider all of the indirect costs, such as the development and maintenance of internal curriculum, specifically.

It is important for your company to realize they are not in the curriculum-development business. Thinking otherwise will doom the program from the beginning, crushed under the weight of the investment requirements and soon forgotten because of development delays with no value to the organization realized. Instead, the curriculum should be licensed from some source that largely satisfies the desired outcome of your company.

The curriculum should allow you to update as needed to reflect your actual company experience and the application of the knowledge gained through projects. Over time, this will evolve the curriculum from a state that is more general to a state more specific to your company. In essence, this process creates your company’s curriculum over time.

It is also important to understand that individual certification is not the goal, only a means to achieving the higher goal of company certification through the Operational Excellence Enterprise Readiness System. But as the company works toward certification, optional courses can be incorporated in the curriculum to also certify individuals in disciplines such as: Enterprise Value Stream Mapping; Six Sigma Master Black Belt; Theory of Constraints (TOC) Expert; People Skills; Certified Coach; Creativity, and LeaderStrategic Planning Facilitator

The result is a company that is ready to meet the continuing challenges and opportunities of the marketplace in a sustainable, upward spiral of Operations Excellence.

Take note of the fact that all of our training is delivered by highly experienced instructors and has a focus on real-world application.

For a comprehensive overview of the Operational Excellence Enterprise Readiness System curriculum and learning platform, contact Rick Hulse, our curriculum advisor: richmond.hulse@opexsociety.org

Defining Program Success

In correlation with what is discussed in “Learning Platform, Integrated Learning & Curriculum” as it relates to the OpEx ERS, this offering serves as the primary and most important task to be undertaken before embarking on this journey. This first phase is the most critical phase of the OpEx ERS program and requires a considerable amount of time, effort, collaboration, and thought.

As with any construct, the first thing that needs to be done is to envision what the final results would look like. If you were to accidentally stumble upon success, would you be able to recognize it? What does it look like? Only when the desired outcome is defined and established can you really begin the process of determining how you might organize its construction and actually build it…

Program definition then comprises the following 4 factors and their additional action items:

Vision Building

Why do you want to do this at all? What does the goal line look like? What is important to your organization? What do you want the output of the program to be? Do you just want it to be reactive, driving value through the completion of projects, or do you want to go large and create a full-blown program that spans the entire value chain? If you were to read a newspaper dedicated to the success of your program, what would the headlines read? There is no right answer to these questions, only your answer. Keep in mind, whatever your answer is dictates the outputs (expectations) and drives the inputs (resources).

Defining Success

An anticipated future state of the enterprise must be developed in which the definition of success is established. Every endeavor must have goals that serve to provide a measurement of progress and also to ensure alignment toward those goals. It is here, the first step of the first phase, when we establish what constitutes success.

These goals must be specific and not filled with platitudes and clichés. The goals have to be real, they have to be tangible, they have to be understandable, and they have to be realistically achievable.

Strategies

What is the assessment of your present state? What capabilities do you have and to what capacity do you have them? And what capabilities need to be reallocated, built, or acquired? When determining the strategies are completed, you should have a detailed definition of the program, the expected outcomes, and what the approach to deployment will be on a grand scale.

Assessment of the Present State

Performing an open, honest, and thorough assessment of the present state establishes the baseline and starting point of your operational excellence program. How can you begin the journey to the future state if you do not have an accurate representation of the present state? However, the challenge in this step is that leadership often does not want to be open, honest, or thorough, because this would mean illuminating the good, the bad, and the ugly.

Whenever someone says they know where they are without having performed a proper assessment, certain doom is guaranteed…

Tactics

Planning the program creates the roadmap for deployment. It maps the vision through the strategies to the plans to realize the vision. It should be a clear roadmap to the future state, not a series of disjointed, unaligned projects. What are the particular plans your strategies require? What needs to be accomplished in what order and to what level of completeness? Are there prerequisites? What are the waypoints?

You must define the operational excellence metrics, detailed resource requirements necessary to support the plan should be specified, and any waypoints that make sense to monitor the progress of the program must also be identified.

Logistics

Based on the details of the tactics, what are the necessary logistics to support the plans that are created? What are the source, lead time, and cost? Are backups to the primaries necessary, and, if so, are they secured?

Countdown to Launch

In addition to not defining success, many postmortems performed on improvement programs that have failed indicate a program’s failure to maintain momentum as a primary cause. Program momentum can be lost in a variety of ways. Remember that time is your enemy, and it will sap the program of momentum if you allow it. There are some specific factors which will slow the progress and which you need to guard against or otherwise mitigate. It is important to assimilate how these dangers to your program can be averted.

The People

When it comes to operational excellence, it’s all about the people. The people will determine whether an operational excellence program is successful and to what degree.

The first step in selecting a candidate for each team is to establish their psychological predispositions so they are assigned to the role in the program that best suits their natural tendencies. To do this, you need to perform a detailed assessment of the candidate, for which the Myers– Briggs Type Indicator (MBTI) is one of the more common methods. The MBTI claims to predict an individual’s strengths and weaknesses and in what roles they may excel and in which they may be less suited.

A Standard Curriculum

The curriculum should be licensed from some source that largely satisfies the desired outcome of your company – and this where the OpEx Society excels. The curriculum should allow you to update as needed to reflect your actual company experience and the application of the knowledge gained through projects.

All of the above comprises a summary of what needs to be considered when defining program success.

For further clarification and advice on this critical phase of the OpEx ERS, contact Rick Hulse: richmond.hulse@opexsociey.org

An Education and Certification Program

We have noticed that business improvement projects follow a predictable pattern.  The company initiates a program in an operational unit.  Within a short time, it scores easy victories and realizes gains.  This justifies deploying additional resources to continue the positive trend. But after the low-hanging fruit is gathered, the program often stalls and disillusionment sets in. The program sputters for time before being abandoned or replaced with a new initiative.

To combat this too-common scenario, the Operational Excellence Society has developed Operational Excellence Enterprise Readiness — a certification program designed to create strategic alignment at all levels of a company while closing gaps and delivering results that are measurable, sustainable and replicable.

The program rests on a foundation of goal setting at the company level and business unit level. As priorities are set, Operational Excellence resources are trained and deployed, building capabilities across business units and capacity across the enterprise.

Internal leaders develop by exercising their knowledge and rising to the challenges of their particular discipline within the broad operational classifications of finance, cost of sales (COS), cost of goods sold (COGS), and general/administrative (G&A).  In optimizing the performance of business units, they reinforce the business decision loop and process-execution chains to ensure proper alignment and timely decision-making.

Although certification at the macro-level is for the enterprise, program execution at the micro-level follows a teacher-scholar model for developing employees, leaders and teams — a model used in multinational organizations and government organizations such as the United States Marine Corps.  It includes a broad, multi-discipline syllabus designed to increase the business knowledge and workplace performance of employees.

As business units achieve readiness, they are mapped to a simulation model where scenarios are tested before deployment.  These simulated events also test the overall enterprise to determine readiness for transformational change.

It is important to understand that individual certification is not the goal, only a means to achieving the higher goal of company certification through Operational Excellence Enterprise Readiness.  The result is a company that is ready to meet the continuing challenges and opportunities of the marketplace in a sustainable, upward spiral of Operations Excellence.

To achieve these ambitious but achievable goals, the Operational Excellence Society has created and offers education and training for the various methodologies and tools which, together, constitute the discipline of Operational Excellence. 

Operational Excellence Enterprise Readiness:  Is a set of offerings – including content that is delivered online, off-line, and in person, as well as training aids – all designed to facilitate a student’s becoming a successful Operational Excellence professional.

Courses include;

  • Executive Orientation (duration 3-days):  This course is designed to introduce the executive team to the principles and approaches of Operational Excellence and its value-proposition.  It is designed for those who need to be aware of the program and its benefits, but not from the perspective of the practitioner nor to any granular level.
  • Program Definition and Preparation (duration 1wk-2wks):  This course is designed to define what constitutes success in an Operational Excellence Program.  In addition to defining success and the future state of the company (or business unit), the course will also establish; an assessment of the present state, a road-map to the future state, a detail of what is required for the transition from the present state to the future state, and detailing the way-points along the journey.
  • Foundations, Capable (duration, 4h/wk for 26wks):  Designed for the entry-level practitioner, this course will introduce the student to the premise of operational excellence with an emphasis on learning and applying fundamental tools and techniques.
  • Foundations, Proficient (duration, 8h/wk for 26wks):  Designed for the practitioner who will also be a team leader, in addition to the material learned in Foundations Capable, the student will learn leadership and project management skills.
  • Foundations, Expert (duration, 12h/wk for 26wks):  Designed for the advanced practitioner and operational excellence program leader, in addition to the material learned in Foundations Capable and Foundations Proficient, the student will learn advanced leadership and project management skills – with a particular emphasis placed on effective communication, analytical skills, and accelerated decision-making techniques.  Students will be evaluated for legacy skillsets and will be given exemptions from modules in which they can satisfactorily demonstrate pre-existing capability.
  • Specialties (duration, varies):  A variety of courses designed for the practitioner who has successfully concluded a level of foundations and wish to apply what they have learned to a specific business function or departmental activity.  Specialty courses are established for;
    • Finance
    • Revenue & Cost-of-Sales
    • Cost-of-Goods-Sold
    • General & Administrative
  • Business Readiness, Bronze (duration, 2x2dy):  This course is designed to increase the awareness and collaboration of departments which should have natural synergies (ie. Sales, Marketing, and Product Design) and to accelerate the decision-making and strategy-execution process.  The course is taught face-to-face and the students engage through a series of simulations.
  • Business Readiness, Silver (duration, 2x2dy):  This course is designed to increase the awareness and collaboration of all departments across an enterprise and to accelerate the decision-making and strategy-execution process.  The course is taught face-to-face and the students engage through a series of simulations.  A pre-requisite for the Silver Level of Business Readiness is Bronze.
  • Business Readiness, Gold (duration, est.1x2dy):  This course is a product of circumstance.  Once a company and its students have completed the Bronze and Silver levels of Business Readiness, the Gold level of Business Readiness can only be achieved when the company has actually encountered a challenge (opportunity or risk) which involved a response for across the enterprise.  The main activity for the achievement of the Gold level of Business Readiness is to perform a detailed debrief and report-out.  The pre-requisites for the Gold Level of Business Readiness is Silver and Bronze.
  • Leadership (duration 2dy):  In this course, the student will learn basic and intermediary leadership skills.  There will be an emphasis on team building, managing expectations, motivation, corrective action, establishing goals, reporting, and basic communication skills.
  • Leadership and Communicating (duration, 2dy):  In this course, the student will learn advanced communication skills including the Socratic Method and successful negotiating and debating.  The pre-requisite for Leadership and Communicating is Leadership.

Lectures include;

  • A Frictionless World:  This lecture addresses the various obstacles – the friction that slows us down that are between us and our objectives; to identify which obstacles we have control over and can remove or alter, and which we can’t – and what to do in either case.
  • Blue Ocean Strategy:  In this lecture, the student will learn about the different types of innovation, from evolutionary to revolutionary.  They will learn methods for thinking in the abstract and applying the abstract to the tangible.  And they will learn to seek opportunities where there is a lack of completion – demand creation.
  • Guerrilla Transformation:  In this lecture, the student will learn the about culture – whether its origin is in geography, politics, history, religion, or companies.  We are a product of our upbringing and our heritage.  The challenge is, how to introduce a change and get people to “defect” from the way they are to the way they need to be for the company to succeed – and how to do this so as to not cause offence and avoid a fight or flight reaction.
  • When Information Becomes Noise:  In this lecture, the student will learn the importance of being able to sift through the overwhelming amount of data we face every day with efficiency and accuracy – the be able to squelch-out what is unimportant static and to focus on and prioritize what is important.
  • Accelerated Decision-Making:  In this lecture, the student will learn how to make decisions more quickly, more decisively, and all from imperfect data.  The student will learn the OODA-Loop and how that interplays with other approaches such as PDCA and DMAIC.
  •  Lessons from Mt. Stupid:  In this lecture, the student will learn about the Hegelian Dialectic (Thesis, Antithesis, Synthesis) method of reasoning and as it applies to transformational and disruptive introductions of new orders.  They will also learn about the Dunning-Kruger effect as it applies to individual hubris, how to look for the symptoms and defuse, or how to endure the backlash if you don’t see the symptoms and suffer the antithesis.
  • Operational Excellence in Logistics and Supply-Chain:  In this lecture, the student will learn about the Supply Chain Operations Reference model (SCOR) and the application and types of RFID.
  • Operational Excellence in Outsourcing:  In this lecture, the student will learn to consider the total cost of outsourcing before making a decision, including; landed costs, carrying costs, the costs of quality in defective product, the costs of quality in preventing defects or identifying them at the source, the risk to intellectual property.
  • Operational Excellence in Construction:  In this lecture, the student will learn about applying the tools of operational excellence to construction.  As a case study, the student will examine the building of the Empire State Building versus the Freedom Tower.  What were the differences, which were improvements and at what cost, and how lessons from the past can be relearned today.

Library

The library for Operational Excellence Enterprise Readiness can be found by clicking here.  You can search for a specific book or for books related to a specific discipline within Operational Excellence Enterprise Readiness.  Books of interest can be purchased from Amazon by using the follow-on link.

We offer the following workshop either as a companion (add-on) event or a standalone event. The duration of this unique workshop can be tailored to be delivered in 4 hours, 1 day or 2 days.

Introduction:  The ways and means of businesses operating around the world have been increasingly optimized over time, even while supply chains and finance have become more complex and stretch further around the globe—in pace with advances in transportation and technology.  But what has really changed in business—and even in our own lives—is the incremental, relentless compression of time.  More specifically, that we and our companies need to accomplish more in order to remain competitive and relevant—even viable—in a continually decreasing amount of time.

How does a company accomplish more in less time and not spin out of control? The challenge is increasing efficiency while also increasing effectiveness.  We have to manage multiple (often competing) priorities.  We need to recognize opportunities and threats to our strategies, and we must formulate and deploy effective countermeasures to maintain control over our own narrative.  We need to make sound decisions quickly.  And we need to do all of this in real time.

This is the nature of operational excellence and the essence of its importance: The organizations that pursue operational excellence will achieve a state of readiness to quickly identify and decisively engage opportunities and threats and more rapidly develop and execute their strategies.  In doing so, they will become a high-performance organization.

Part-1: Operational Excellence

The Operational Excellence Maturity Model

Review a definition of Operational Excellence.  Discuss the three stages of Operational Excellence maturity, from Logistical, through Tactical to Strategic; the characteristics and expectations of each level, how to evolve from one level to the next, and the necessity of mastering one level before progressing to the next.

Lean and Six Sigma, Reality or Myth?

What is the history of Lean and Six Sigma.  A basic compare and contrast of the two disciplines; Are they the competitive advantage today as they once were?  Have they reached a ceiling?  Have they delivered on the expectations?  Is there more hype than substance?  How can an organization leverage all that is good and break through to the next level?

Decisions, Decisions

Progress does not come until a decision is made.  How and when do we make that decision?  Is accelerated decision making the competitive differentiator for the 21stCentury company as Lean and Six Sigma were the competitive differentiators for the 20th Century company?

Part-2: Leading Change

A Culture of Leadership is Essential

Discuss the basics of leadership.  What are the characteristics of an effective leader and the characteristics of an ineffective leader.  Discuss how culture and customs, whether corporate or of people, matter; the impact of differences in culture and customs; and how to face these challenges.

Effective Communication

Effective communication is critical to being an effective leader and creating alignment.  Discuss the importance of being clear and concise.  Debate and argument is healthy, even necessary – but how do we engage in a constructive manner?  How do we master the art of persuasion?  What are logical fallacies and how do we avoid using them?  How do we recognize when they are being used on us and the countermeasures that should be considered?

Stewardship

The Captain on the Ship is the advocate of the mission, getting the ship and all souls safely to their destination.  And the Ship’s Crew are advocates of their respective duties within their functional smokestacks.  But the Ship’s Steward is the advocate of the Ship.  Discuss the roles, responsibilities, and benefits of stewardship within an operational excellence program.

Part-3: Preparing for Change

Lessons from Mt. Stupid

Experience is the hardest teacher, for first she gives us the test, then teaches us the lesson.  Change often fails because we set expectations based upon what we do not know.  The more arrogant in our ignorance we become, the greater the height of Mt. Stupid – inevitably, we will either roll down a gentle slope or fall off a cliff.  How do we recognize the peril?  How do we avoid the peril?  What does it look like?

Assessments: The Rally Point of the Journey

Discuss requisites for success; where are you going, where are you now, and what will you need (and when will you need it) as you move from where you are to where you are going.  As insiders, do we really have the ability to see the details?  Do we assume to much or not ask enough questions?  Every battle is won or lost before it is fought.

Guerilla Transformation

We can’t do this alone, we will need the support of the entire organization – but we won’t have it when we start.  How are the various ways that we can cause people to defect from one set of beliefs to another?  Where do we start?  How do we avoid failure?  What is the pace we should set?  What are the challenges and how do we recognize them and overcome?

The Best Way to Build Capacity and Capability

Discuss the various approaches to building capacity and capability across the enterprise, comparing and contrasting each for investment requirements and benefit.  When the training and education is more comprehensive and intense, how do we ensure the knowledge gained is retained and promptly put to use?

Part-4: Strategy Execution

A State of Readiness

We live in a world of disruption – whether technology, competition, globalization, and geopolitical – that is occurring at an accelerated pace from just a few years ago.  It will not be the company facing disruption or causing disruption that will prevail, but rather the company that is in the better state of readiness that will prevail.  In this session, we will explore the importance of building an organization that is nimble, understands its capabilities and limitations, and is proficient in accelerating the decision-making process as a strategic advantage.

The Operational Excellence Enterprise Readiness Model

In this session, and building on what we have learned to this point.  We will learn about the importance of red-teaming and debriefing.  And we will discuss an organizational development model for building capacity and capability across the enterprise as we evolve our organizational readiness from process excellence through systems excellence to operational excellence.

Changing and Initiative into a Global Program

In this session, we conclude the series.  We understand that building a high-performance organization will take a lot of investment in time, effort, and resources – that we should prepare for a marathon and not a sprint (and set the expectations accordingly).  We review all that has been learned and understand for the designing and constructing of an Operational Excellence Program that will have your company in a state of readiness to see further beyond the horizon than it presently does so that it can better react to the challenges it faces and the opportunities that exist.

Should you or your company be interested in hosting this workshop as a companion event, or if you would like to attend a stand alone event, contact us today…

The Operational Excellence Society provides and facilitates the tools, materials, and licenses geared to help those on their Continuous Improvement journey, whether as a company or an individual. Effectively using Lean tools and techniques can be the single most important factor for driving your company’s success. We strongly believe that the principles of Continuous Improvement are universal, and are in no way limited to a particular industry or department.

By using the right tools and techniques, an organization can deploy lean concepts in any area of business whether that is manufacturing, logistics, warehousing, and even customer service, human resources and sales.

 

OpExSociety Body of Knowledge

Sponsored Content Articles

When you sponsor content with the Operational Excellence Society and contribute to the Body of Knowledge, you are able to leverage our considerable reach and audience to read or hear about your value proposition and to drive traffic to your website.  The value driven to your business is indefinite as there is no expiration date for sponsored content.

Articles must meet the following criterion for consideration;

  • Articles must be provided in MS-Word format.
  • Value-packed content – no “popcorn posts” (content that takes-up space but has no nutritional value). Articles must be a minimum of 1,500 words long and include links to information sources as appropriate.
  • No “sales-pitches”. The article should speak to a challenge, an approach, the roll-out, the results, and the lessons learned.  The writer should assume the audience is smart enough to recognize that, if the content is relevant to them, they will reach-out.  As such, they don’t need to be “sold”.  No use of the word “proprietary”, “exclusive”, or other such words that will project “hype”.  Using such phrases will cause the reader to believe (rightfully) that he is being sold-to and stop reading.

Must have rights to the content.  By submitting your (“Submitter”) article for publication, the Submitter represents that they have the rights of ownership necessary to submit, including any graphics or pictures that might be included.  Submitter will indemnify, defend, and hold harmless the Operational Excellence Society, its officers, directors, agents and employees from and against claims, damages, losses and expenses, including but not limited to attorneys’ fees, arising out of or resulting from the third-party claims that the Submitter violated copyrights or otherwise does not have ownership of the content.

OPTION:  We can write your article for you (1,500-2,000 words) for $500.

Reach out to us today to seal the deal with our “Pop-Start Program”. 

Outliers Inn
Social Media Engagement

Sponsored LinkedIn Announcements

At over 50,000 members, the Operational Excellence Group on LinkedIn is the “center of gravity” for Operational Excellence on LinkedIn®.  Our protocol is to send weekly “Group Announcement” to the Group membership and to regenerate this Announcement as a Post (where we have a lot more control over graphics and links).  LinkedIn Posts remain indefinitely (unless LinkedIn removes them).

 

Sponsored LinkedIn Discussion

In addition to Announcements, we can post your articles for you.  Oftentimes, people are more inclined to read a post from a third-party than one from the originator – especially if there is a catchy title, a brief summary of the content, and a call to action.
 

 
 

Social Media Outreach Program

In addition to the weekly Announcement and Post on LinkedIn, we can also engineer and execute a Social Media Outreach Program that will take your content and include it in the various feeds available to the Operational Excellence Society including; LinkedIn (other relevant groups), Facebook, Twitter, and so on.

OpExSociety Website
Operational Excellence By Design eNewsletter

The “Operational Excellence by Design” Monthly eNewsletter

With a distribution to over 25,000 subscribers, the monthly “Operational Excellence by Design” eNewsletter is consistently regarded as one of the finest eNewsletters in its peer-group. Consisting entirely of content (no fluff or self-promotion), it is designed to be of value to the reader, not the organization or an individual.

For a minimum commitment of 3 months, you can advertise your organization on our infamous monthly eNewsletter as shown below:

enews

For more information on our sponsorship packages, contact our Marketing Director today, or send us an email.

So you want to want to accelerate the market-awareness of your Operational Excellence offering, but you are not quite sure where to begin.  Sure, buying advertising space and adding an occasional discussion on LinkedIn® or a blog post seems to do something, but you are not sure what.  What you need is broadcast your value-proposition to your audience.  But to do this effectively, you need to leverage a platform that is robust with an organization that is the “center of gravity” of OpEx.

 

As a Sponsor, you will receive;

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