Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.
If you are reading this, you probably engage in professional networking on social media. And if you are like me, you have been engaging for a very long time. The motivation is probably similar to mine. You want to learn and understand what’s going on in your profession, your industry, your community – and probably…
ByTED
In a talk that’s part history lesson, part love letter to graphics, information designer Tommy McCall traces the centuries-long evolution of charts and diagrams — and shows how complex data can be sculpted into beautiful shapes. “Graphics that help us think faster, or see a book’s worth of information on a single page, are the…
ByHBR.org
This article by Gabriel Rossman and Oliver Schilke from Harvard Business Review explores the interrelation between the perceived standard of excellence of any particular company, and the demands created by chosen judgment devices. These devices range in things like star rankings, reviews, ratings, certifications, and awards. While these judgment devices serve the function of depicting information in a consistent…
How often have you faced issues in effectively communicating a well formulated strategy to the right stakeholders? Understanding organizations’ strategic plan by all who are involved in the execution is as important as optimally creating it. A well-orchestrated process must be in place to facilitate better understanding of the strategy and the specific roles to be…
Bloomberg reports how the high-frequency trading pioneered on Wall Street has come to Madison Avenue. How? Arbitragers are buying millions of online ads and reselling them for a profit in the blink of an eye -literally. High-speed ad traders are exploiting price discrepancies in a fast-evolving marketplace, where this year companies around the world will spend an…
Increasingly, successful companies are beginning to recognize that good brand relationships with their employees are more important than good brand relationships with their customers. They understand that employees should be happy first in order to make the customers happy and that corporate brand loyalty starts with employee’s engagement. This can be realized by aligning the…
