High-Speed Ad Traders Profit by Arbitraging Your Eyeballs

Bloomberg reports how the high-frequency trading pioneered on Wall Street has come to Madison Avenue. How? Arbitragers are buying millions of online ads and reselling them for a profit in the blink of an eye -literally. High-speed ad traders are exploiting price discrepancies in a fast-evolving marketplace, where this year companies around the world will spend an estimated $9.33 billion on display and banner ads at auction.

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