business value
Thought Food

The Business Value of Design

According to McKinsey & Co, we certainly all know examples of bad product and service design. The USB plug (always lucky on the third try). The experience of rushing to make your connecting flight at many airports. The exhaust port on the Death Star in Star Wars. The question comes to the fore: How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts?

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