Sony’s Lost Generation Risks Push to Restore Walkman Mojo

Sony’s Lost Generation Risks Push to Restore Walkman Mojo
October 2, 2013 Bloomberg.com
Restore Walkman Mojo

Sony is pushing out engineers like some kind of bargain sale – engineers behind hit products who’ve left due to a decade of cost cuts that soured a once-celebrated culture of risk-taking. The “brain drain”, as it’s called, threatens the mission to resuscitate the iconic brand that once gave us compact discs, Trinitron color TVs and the Walkman. But don’t write off Sony just yet, cautions a Tokyo-based analyst. For the November release of its first new games console in eight years, are signs the company hasn’t entirely lost its old mojo…

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