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INSIGHT- Profit bonanza eludes companies chasing obesity business

Reuters reports that soaring diabetes rates, driven by increasing obesity, have fuelled profits at the Danish company, Novo Nordisk’s Kalundborg factory for nearly two decades. Now, the company wants to tackle obesity head on by launching a specific treatment. At first thought, it seems to be a no-brainer. However, in a global economic downturn, modestly effective weight-loss drugs and special diet foods are turning out to be a tough sell when a cheaper alternative is to simply eat less. Not to mention the added threats of broccoli and fitness mobile apps. And so, a profit bonanza currently still eludes companies chasing obesity business…

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