Here comes SuperBoss

The Economist reveals how a cult of extreme physical endurance is taking root among executives. The article begins with a piece on the most absurd business-related tweet of the year – which must surely be the World Economic Forum (WEF) for its “14 things successful people do before breakfast”. It seems that, all the more, business executives are perceived as superhuman for all the things they manage to fit into a single day. This cult of the “SuperBoss” is nurtured by a growing army of personal trainers and yoga coaches who make their living by fine-tuning and de-stressing business leaders…

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