The author of this articles means that she has found the most effective ways for people to present their ideas and get the responses they need to either take action or go back to the drawing board. Furthermore, clarity about how to communicate and what strategies to employ gives people a better chance of getting approval for their recommendations. She also means that there is a process for how actionable recommendations evolve. You explore data and find a problem or opportunity. You craft a well-structured recommendation. Then, once it’s approved, you lead by influencing others to act on it.