Michael Webb is author of “Sales and Marketing the Six Sigma Way,” and founder of SPC, Inc., a firm that brings operational excellence and continuous improvement to B2B sales and marketing teams. He was worked with large firms such as Wacker Chemie, Pentair, and Danfoss, as well as privately held firms such as Burr Oak Tool, Growers Organic, and Replicon. His latest book, “Sales Process Excellence,” earned the Shingo Research Award. It is the definitive guide to how operational excellence changes and improves B2B sales and marketing management. Download the Introduction and Chapter 1 at http://www.salesprocessexcellence.com.