Accelerating product development: The tools you need now
With this insert, McKinsey & Company means that in order to speed innovation and fend off disruption, R&D organizations at incumbent companies can borrow the tools and techniques that digital natives use to get ahead. Starting with the premises that between rising customer expectations and unpredictable moves by digital attackers, the existence of R&D organizations at incumbent companies under intense pressure cannot be denied. This article furthermore reveals all the tools you need to accelerate product development.
