When Hewlett-Packard announced it would no longer be competing in the tablet computers and mobile phones arena, the world entered into a state of disbelief. However, HP saw what many others hadn’t yet: that the tablet market does not exist. A market for Apple’s iPad exists – as a function of how well this device performs complements of the seamless integration of its hardware with its software. Barnes and Noble have done a similar thing with their Nook e-reader, and now Amazon is sitting up and taking notice. The globally successful online retailer has already proven that it can beat both Apple and Google at their own game by offering to store customers’ music collections in “lockers” in the cloud, and provides users with five gigabytes of storage for free. If that doesn’t sound like an Amazon based eco-system waiting to happen, nothing does.
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