Subaru Sells Out: Will a Fast-Growing Carmaker Decide to Stay Small?

The auto company that has the best profit margin in the industry, Subaru, is now running into problems concerning their ability to keep up with demand. The company can barely make enough cars to meet demand and quite frankly, couldn’t be less suited to handle a sales surge. The real problem lies in the juxtaposition, that expanding might just jeopardize what makes it work so well in the first place. For being small, is the reason Subaru has become such a big deal. According to an analysis by Bloomberg, Subaru’s sales speed is lagging behind by 34 seconds per car in comparison to Toyota. With manufacturing capacity maxed out, it now has to decide what kind of company it wants to be.

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