If you thought that Italy’s seemingly unassuming yogurt industry was just that, think again. French dairy group Lactalis have historically set their sights on Italian owned company Parmalat. A strategic, successful bid for a greater percentage of the Italian-owned company placed the French stakeholders too uncomfortably close to the company takeover threshold for the Italians. However, with the French strategically pushing the buy-in envelope of Italy’s dairy industry, it’s worth noting that France shoo-ed Pepsi Co away from buying into French dairy group Danone in the past. National assets have taken many shapes and forms in the past, but this calcium-rich breakfast favourite has to be one for the books.
Read the skinny on all the full dairy drama, here.