INSIGHT-Apple, BMW in courtship with an eye on car collaboration

INSIGHT-Apple, BMW in courtship with an eye on car collaboration
August 27, 2015 Reuters.com
BMW

A courtship by BMW and Apple, previously put on hold, may rekindle after an precursory visit by executives of the world’s top maker of electronic gadgets to the headquarters of the word’s biggest seller of premium cars. Senior Apple executives toured the carmaker’s Leipzig factory to learn how it manufactures the i3 electric car, but dialogue was stunted as Apple is apparently interested in developing their own passenger car. BMW is understandable cautious when it comes to sharing its manufacturing prowess and does not want to simply be a supplier to a software giant.

To read more, click here.

(Image source)

Listen to our free monthly podcast!

Listen
SUBSCRIBE TO OUR NEWSLETTER