Fixing the German dynamo

Fixing the German dynamo
August 6, 2014 Economist.com
German dynamo

The Economist reports how Joe Kaeser is transforming Siemens’s structure, but changing its culture will be significantly harder. Mr Kaeser is hoping to remake Siemens, to become more than what its current definition spells in a word: electrification. After electrification, he would like to add two more words: automation and digitisation. The engineering giant is to focus on doing these three things profitably, but the proposed reconfiguration of the German dynamo which is Siemens, is no small feat…

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