How Apple built a chip Powerhouse

How Apple built a chip Powerhouse
January 13, 2018 Bloomberg.com
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Steve Jobs long believed Apple should own the technologies inside its products rather than rely on mashups of components from other chip makers, including Samsung, Intel and Imagination Technologies. In 2008, the company made a small but significant step in that direction by acquiring boutique chip maker P.A. Semi. Two years later, Jobs unveiled the iPad. The world focused on the tablet’s giant touchscreen, book-reading prowess and creativity apps. But the most ground-breaking technology was hidden away inside: the A4, Apple’s first processor designed in-house…

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