By making it easy to shop around, the new reality of online shopping was supposed to drive prices lower and be easy on the consumer’s pocket. But online seller sharks saw a golden money-making opportunity by taking keen interest in a new type of software that helps them spot wealthy and eager customers – so to help them widen that burning hole in their pockets. Now, based on how fast you do your shopping online, for instance, it’s easy for sellers to keep that discount at bay. While the makers of these price-customization software are all too eagerly promoting its potential for boosting profits, the companies putting it to the test are much less keen to talk about it…

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