In this inspiring and universally applicable Ted Talk, Julian Treasure, author of the book Sound Business and chair of the Sound Agency, shines the spotlight on the immeasurable value of sound. Treasure argues that in an increasingly noisy world we are losing our ability to listen effectively. In fact, on average, Treasure indicates that we retain a frightening 25% only of what we hear. He goes on to further explain the science and behind how we listen, and he outlines these various processes. Using this information, and his wealth of knowledge on the subject, Treasure goes on to share 5 impressively practical ways we can actively re-tune our ears. By doing this, Treasures believes that we set ourselves up for conscious, effective listening to both our world as a whole, as well as those in it.
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