Why the Gettysburg Address Is Still a Great Case Study in Persuasion
Thought Food

Why the Gettysburg Address Is Still a Great Case Study in Persuasion

APRIL 09, 2015 marks the 150th anniversary of the end of the American Civil War – just a month after the inauguration of President Abraham Lincoln. Needless to say, Lincoln became one of America’s most revered presidents and his best-known speech is, of course, the Gettysburg Address. This speech is often studied for means of rhetorically claiming its…

Tactics for Asking Good Follow-Up Questions
Thought Food

Tactics for Asking Good Follow-Up Questions

In life – regardless of whether you are looking to hire someone or decide to trust someone – the better you are at judging people, the better. Unfortunately, effective communication is a challenge of most people, and it’s even harder to read others. Several decades of research has focused on the mental processes we use to interpret…

Is Innovation More About People or Process?
Thought Food

Is Innovation More About People or Process?

The proposed question is ever- relevant: What’s more critical to producing a breakthrough innovation – finding creative people or finding creative ideas? This is a question Pixar head Ed Catmull has asked, and he says they tend to be pretty much split on it 50/50. A trip through HBR’s archives shows that he’s hardly alone…