INSIGHT- GM recalls far from calamity for some dealers who find new customers, business
The news about deadly crashes linked to a faulty ignition switch, followed by wave upon wave of recalls, did not go down well for General Motors dealers earlier this year. But according to Robbie Long, service director for the dealer, what looked like “great adversity” has turned into an opportunity. The hundreds of customers bringing old cars into the GM dealerships now leave in clean cars with a bucket of goodies, and some even drive home a newly purchased car. As for the repairs, paid for by GM, these are modestly profitable, dealers say…
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