How supply chains need to adapt to a shifting global landscape

  • As geopolitical tensions and economic uncertainty reshape the global landscape, supply chains must evolve to remain competitive in a fragmented world.
  • To thrive amid disruption, organizations must build adaptive, digitally enabled supply networks that prioritize diversification, agility, and long-term strategic readiness.
  • The World Economic Forum and Kearney present four plausible global outlooks for the future of supply chains, each with distinct implications for trade, regulation and resilience.

As 2025 unfolds, shifting trade dynamics and geopolitical tensions are reshaping the global order – and with it, supply chains. Amid uncertainty, business leaders and investors remain in a wait-and-see mode. This delays strategic commitments and capital investments, potentially impacting innovation. Prolonged uncertainty, however, should not cause decision paralysis. While clarity on geopolitical and economic trajectories remains elusive, businesses must act to keep supply chains moving.

How can organizations make strategic supply chain decisions amid uncertainty and build readiness to adapt and execute when clarity emerges?

Four outlooks take shape, driven by two global forces: Geopolitical Fragmentation and Global Economic Convergence (see figure). While divergence and misalignment between regions are likely, a cohesive global order remains improbable in the near term. Institutions such as the IMF, OECD and UN project continued growth headwinds amid rising global uncertainty. This will dampen strategic planning and investment. In response, we must adopt a practical lens to define future outlooks reflecting real-world dynamics.

In this article, the World Economic Forum and Kearney explore four plausible global outlooks that could unfold simultaneously. Each of these presents distinct operating environments for supply chains. The objective is to identify common priorities where near-term actions can enhance resilience and performance, regardless of the outlook.

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