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Break From the Pack: How to Compete in a Copycat Economy

Break From the Pack: How to Compete in a Copycat Economy

Author:
Genre: Marketing

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to dominate markets (and when to leave them); how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry. Harari reveals new ways to take customers far beyond mere "satisfaction," and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid "12 Step" program for transforming leadership behavior to lead the charge -- and leave competitors in the dust.

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Bridging Organization Design and Performance: Five Ways to Activate a Global Operation Model

Bridging Organization Design and Performance: Five Ways to Activate a Global Operation Model

Five practical steps to enhance organization effectiveness on a global scale Bridging Organization Design and Performance is a handbook for leaders looking to enhance the success of their organizations and themselves. Companies that compete globally require organizational operating models as robust ...

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Buy from Amazon Kindle
Brilliant Project Management (Revised Edition): what the best project managers know, do and say

Brilliant Project Management (Revised Edition): what the best project managers know, do and say

Projects - and Project managers - are failing at an alarming rate. In the IT industry only 24% of projects succeed according to the Government Office of Commerce. In an ever growing market, Brilliant Project Management stands out from the crowd. This revised edition is part of the high profile Brill...

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Building High-Performance People and Organizations [3 volumes] (Praeger Perspectives)

Building High-Performance People and Organizations [3 volumes] (Praeger Perspectives)

Business success depends on employee innovation, drive, skill, endurance, and dedication. Engaged employees, studies show, provide tangible advantages to the organization like greater customer satisfaction and improved profitability. In contrast, the Gallup Organization has discovered that disengage...

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Buy from Amazon
Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)

Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their...

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Buy from Amazon
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