Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.

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About the Book

Explaining that the world’s five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.

Details
Author:
Genre: Strategy
Publisher: Dorling Kindersley Pvt Ltd
Publication Year: 2006
ASIN: 8177587765
ISBN: 8177587765
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