The host of this TED video is Heidi Grant, who researches, writes and speaks about the science of motivation, influence and decision-making. In this instance, this social psychologist means that asking for help is tough. But to get through life – she says – you have to do it all the time. So how does one get comfortable asking? In this actionable talk, Grant shares four simple rules for asking for help and getting it – while making the process more rewarding for your helper, too.