Thought Food Body of Knowledge

The First Secret of Design is Noticing

Known as the originator of the iPod, Tony Fadell shares his advice for pursuing and driving transformational change in this funny, yet enlightening talk. Human beings become complacent and used to the status quo quickly. The key is to see the way things are as an opportunity for design. Or as we like to say, “There’s always a better way…”

To watch this video, click here.

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