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Another Game of Thrones

It’s no secret that the tech industry has a long history of drama, squabbles, and rivalry in general. The 80’s saw IBM and Apple take center stage in the squabble spotlight, and then Microsoft and Netscape entered into fisticuffs in the 1990’s. Fast forward a few years, and what we have today are four large rivalries, richer, younger ad more powerful than every before, that are shaping the market in an unstoppable way. In what may be considered a plot akin to Game of Thrones; Technology edition – Google, Apple, Facebook and Amazon remain at each other’s throats. The battlefields on which these four are fighting it out are, like most, messy and confusing. However, they are also numerous and endlessly complicated. But what does this mean for the future of the consumer? And the economy in general?

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