I say “Tomato”, You say “Pomodoro”
Joseph F Paris Jr
Communication. We talk about how important it is. How critical it is to have in any endeavor in order to move the ball down the field and, ultimately, for success. Yet in almost every instance where there is failure, we can almost always trace back to one of the root-causes for the failure being a lack of communication – more specifically, effective communication.
Because there is almost always a lot of communication, the lack of communication as measured by sheer volume, cannot be the issue. We send emails by the droves until we reach the point where we are not really reading the communique, not really in the moment, but merely skimming the content – with the risk being that we are missing the context. Or we are talking, trying to get a message across or expecting someone to comprehend what that message is, but not really understanding what the counterparty is saying in response (perhaps not really listening). Instead, we are focused on what we are saying, but possibly lacking the patience and empathy (at least at the moment) required for effective communication to occur.
Sifting through data, passing information, and speaking without listening is communicating, but it is it not effective communication. Effective communication is when people are mutually engaged, in the moment, and working towards an outcome that is clearly understood.