How you communicate is more important than communicating
Joseph F Paris Jr
Communication, quite simply, is the act of transferring information from a source to a destination. And those who lead – as well as those who aspire to lead – must recognize and understand the importance of communication, as well as gain a command of the skills to communicate effectively.
The variety of the “envelopes” – the packaging in which communication is delivered – is nearly infinite. For instance; information can be communicated in the form of poetry – in which the nature of the information being conveyed can be rather abstract and thus lend itself to being inferred and debated until the end of ages. Compare and contrast this with prose, which delivers information in the form of story-telling. Then there is the non-written communications in the arts and even body-language, where the information being conveyed is much more nuanced and subject to wide interpretation.
There is also a significant difference between communicating base elements of information (such as facts, trivia, data, and instruction) as compared with more complex forms of communication (such as ideas) – although achieving both is sometimes possible.